"Press Gazette" lays out the two bids of Sky today as it points out that both Fox and Comcast have been given the green light to buy the satellite tv and telecoms company, with the proviso that if Fox is successful it would need to sell off Sky News to protect media plurality. The site makes the point that Comcast is offering a higher value in cash for Sky than Fox's current offer.

Lufthansa has "binned" a World Cup ad it controversially filmed in the Ukraine rather than Russia, "The Drum" reports.

A British startup that was hoping to resurrect the Sinclair Spectrum as a games computer has been closed by the Indiegogo crowdfunding site it was raising funds on after it was unable to prove that it had a viable working prototype, the BBC reports.

The Ministry of Defence is moving on from the sharply dressed drill sergeant encouraging young people to sign up to the armed forces in favour of spending GBP1.6m on Facebook and Twitter, "The Telegraph" reveals. The MOD reveals that it is all part of a recruitment drive to fill 8,000 posts.

"The Telegraph" reports that the consumer group, Which? is calling for Facebook and Google to be investigated by the data watchdog, the ICO, because of their dominant power in digital marketing as well as their new consent mechanisms, which required users to either agree to new privacy terms of delete their accounts.

"Marketing Week" columnist Mark Ritson slams Lush this week for its seemingly bizarre decision to run a campaign about policemen who spy on campaigners. Ritson believes that many marketers will agree it could only ever backfire as it has very little to do with the brand and is a case of taking brand purpose way too far.

Channel 4 has slammed calls for junk food ads to be banned before 9pm, claiming such a move would cost it GBP200m per year. "The Guardian" also reveals that the channel believes the ban is "anachronistic" because children watch less live television than their parents and would instead be targeted on social media.

Culture Secretary Matt Hancock has paved the way for Fox and Comcast to enter a bidding war for Sky after revealing he will allow the proposed Fox takeover as long as Sky News were spun out of the group to preserve media plurality. The decision removes a major hurdle for the proposed Fox bid, and "The Guardian" now speculates that a bidding war will ensue.

Speculation is rife that the Premier League will announce that Facebook or Amazon has joined BT in buying the rights to stream a small set of Premier League games next season. According to "The Telegraph," BT has bought the rights for ten additional games and on Thursday the name of the company that bought the other ten will be revealed. The rights were left over from February's auction.

Kitchen goods seller AO is pointing to a doubling in losses being attributable to a much higher marketing budget, which allowed it to sponsor "Britain's Got Talent," "The Times" reports.