"Campaign" is reporting on the furore surrounding a campaign by Mastercard, which is promising to deliver meals to hungry children in Latin America every time Messi or Neymar score during the World Cup. Critics believe that not only is the brand trying to associate itself with an event it is not sponsoring, the stunt is in poor taste because feeding children relies on superstars scoring.

"The Evening Standard" is rejecting claims that it has blurred the line between advertorial and editorial after claims emerged last night it had sold favourable "money can't buy" coverage for six companies, including Uber and Google, in a GBP3m deal, according to "Press Gazette."

The Institute of Fiscal Studies claims that half the ads children see on television are for junk food, "The Guardian" reports.

Barclaycard has put Iris on alert as it calls a creative review, "Campaign" reports. Ten agencies have been approached in a process being handled by Oystercatchers.

Research from 4C Insights shows that Real Madrid dominated the social buzz surrounding last weekend's Champions League final in which the Spanish side beat Liverpool, "Netimperative" reports.

The GMB has launched a stinging attack on working conditions at Amazon warehouses, which have seen an unusually high number of ambulance calls, London Loves Business reports. More details will be revealed next week at the union's annual meeting in Brighton.

Mediatel has been asking industry experts what they make of Sorrell's return, through S4 Capital, and the shared view is that we will see fascinating story of reinevention from a man freed from the legacy of a traditional holding company. Observers, however, are cautious that GBP150m is not the biggest war chest imaginable, and so it will take years for the company to truly scale.,

Mobile is driving video viewing figures, "Mobile Marketing" reports. According to the latest figures from eMarketer, British adults will spend 59 minutes watching video each day, with nearly half of that time -- 28 minutes -- spent on a smartphone. The latter figure is expected to rise to 35 minutes per day by 2020.