Danone is calling a digital and CRM review of its Cow & Gate baby food formula brand. The process is being handled by Creativebrief, and according to "Campaign," the incumbent agency, Unlimited Group, is defending the account.

Burger King has appointed BBH as its creative agency without a formal pitch, according to "Campaign."

If marketing wants to attract young people, it has a lot of work to do in communicating the wealth of opportunities the industry offers, "Marketing Week" suggests.

It's spoiler alert time. According to "The Drum," this year's John Lewis ad will feature Elton John reflecting on past Christmases to the music of "Your Song." The pop star was reportedly paid GBP5m for his services.

The FA has signed up Head and Shoulders as its official hair care partner. According to "Campaign," the deal will see England's top players appearing in adverts for the shampoo brand owned by P&G.

The Chairman of John Lewis, Sir Charlie Mayfield, has written in "The Telegraph" today to suggest the Government is wrong to be considering tax on online retailers and that traditional stores need to develop leaner models to compete better.

WPP's new CEO, Mark Read, is adamant that creative agencies need to adapt to meet shifting client requirements and this could see the group's own big creative names move under the same roof and might also see top talent placed inside clients' offices, according to "Campaign."

BMW is to launch its own voice assistant next spring, which will allow drivers to issue voice commands to their car. According to "Mobile Marketing," the technology will be compatible with existing voice assistant platforms.

A Bristol startup has launched the country's first electric flying taxi, which takes off vertically. According to "The Telegraph," Vertical Aerospace has conducted several five-minute test flights and hopes to one day build an autonomous aerial taxi.

Reach, the publisher formerly known as Trinity Mirror, has joined the Ozone Project, "The Drum" reveals. The grouping of news sites includes News UK, "The Guardian" and "The Telegraph," giving advertisers a wide choice of quality news sites under one roof.