The IAB Europe is being accused of unlawfully processing and passing on browsing histories of internet users so they can be categorised by advertisers taking part in real-time bidding (RTB) auctions, "Sky News" reports.

Ahead of May's EU elections, Twitter has rolled out political ad-tracking tools, "The Telegraph" reports. From May, the paper reports, political advertisers will need to apply for a certificate to be allowed to run political advertising.

As it emerges Simon Cowell is overhauling "The X Factor," in a bid to reverse declining viewing figures, "Campaign" is asking the good people of London's advertising scene whether or not the show should just be killed off. If the show's creators were hoping a big "Yes" from adland, they might not want to read this article.

"Marketing Week" columnist Mark Ritson is not known for pulling any punches. Today his latest article calls for digital marketing teams to be disbanded so effort is not duplicated and marketing can focus on the consumer, not the channel.

A year on from their introduction, "Press Gazette" is reviewing the impact of local news reporters who are funded by the BBC but work for regional titles. So far, 144 have been recruited and the site suggests more may be added after the Cairncross Review drew attention to the need for local papers to be kept going to protect local democracy.

Toyota is seeking a digital agency in the UK to handle strategy and CRM. "Campaign" reports there is no incumbent, and pitches will take place next month.

M&S is splitting its food and home and clothing ad accounts, "Marketing Week" reveals. While Grey London maintains the food brief, the home and fashion account has been put under review. Grey London could still repitch for the work, but the site is suggesting that the retailer appears to be intent on splitting the business units.

Dentsu Aegis has bought Manchester-based agency BJL. Mediatel reveals that the agency works with clients, including Hilton and Subaru Europe, on brand strategy, content, PR, advertising and CRM.

Audi has tasked BBH and IBM iX with creating a new digital brand experience for customers. "The Drum" reports that two teams are working together, with BBH handling digital points of contact and IBMiX transforming the carmaker's digital channels.

TBWA\London has poached Grey London's Katie Jackson to be its new managing director, "Campaign" reports. Jackson had been running the M&S account at Grey London.