Regular "Marketing Week" columnist Mark Ritson points brands to the James Bond franchise this morning. Companies that want a name that stands for something need to constantly evolve just like the famous movie series which, according to a "leak" last week will reveal in the next installment that the 007 moniker has been given to a black woman.

Amazon is believed to be looking for an agency to help launch its Prime Now service to the students across Europe, "Campaign" writes. The service allows subscribers to order goods for delivery within two hours.

The joint venture between the BBC and ITV, Britbox, will launch this Autumn. According to "The Guardian," it is not expected to rival Netflix's dominance in the UK and will be priced at GBP5.99 per month.

The European Commission is at it again with the antitrust fines. This time US chip maker Qualcomm has been fined 242m Euros for deliberately under-pricing chips needed for 3G mobile phones to such a degree that UK-based rival, Icera, could not compete, City A.M. reports.

Quality content gives a boost to advertising, according to research from the World Media Group and Moat. As "Campaign" reports, the research shows the in-view rate for quality content is 27% higher on desktop and 32% higher on the mobile web.

Omicom's Q2 figures show organic growth of 5.7% growth while global revenue slipped down 3.6%, according to "Campaign."

"Press Gazette" is reporting the ABC figures for June show the tabloids were the hardest hit, including a 12% year-on-year circulation decline for "The Sun."

Reach, formerly known as Trinity Mirror, has announced its interest in buying JPI assets, formerly Johnston Press. "The Drum" reveals that JPI is talking about buying 'certain assets' suggesting that it is not buying the entire company. JPI owns newspapers including "i", "The Scotsman" and "The Yorkshire Post".

Has Netflix hit saturation points? The "Times" is reporting that the streamer's shares are down after disappointing figures which showed user growth has slumped.

Insurance business More Than is calling a review of its ad account. "Campaign" reveals that the incumbent, VCCP, will be repitching.