IPG Mediabrands has signed a deal with Newsguard to ensure that it avoids bidding for sites the content safety business rates as "red," such as "Russia Today." "Press Gazette" reveals that the new service will be called Brandguard.
It's nearly that time of year again when John Lewis unveils its much-awaited Christmas ad. However, according to research from Unruly, the last two years have seen the retail brand launch its least emotionally engaging spots in the past eight years. "Campaign" reveals the most engaging ad remains "The bear and the hare" from back in 2013.
Facebook has dropped its appeal against a GBP500,000 fine from the ICO for not doing enough to protect users' personal information from exploitation by Cambridge Analytica, the BBC reports.
"Press Gazette" is warning that the BBC faces a flood of legal action over equal pay after news presenter Samira Ahmed launched legal proceedings over men she claims do the same work are being paid more than her.
The FT has appointed its first Global Head of Audio, Cheryl Brumley, as it seeks to develop podcast and smart speaker content with the paper identifying the US as a key market, "Press Gazette" reports.
Only a quarter of advertising campaigns are measured for brand impact, according to new research from On Device. "Campaign" reveals most of the research that does happen is not independent but is rather carried out by media agencies to justify spend.
"The Telegraph" has revealed in its accounts that it pays rebates to advertisers, "Campaign" reveals. The newspaper group is the fourth to come clean on a common practice, that is rarely discussed, after the owners of "The Times," "The Guardian" and "The Sun" revealed in 2016 accounts that they offer rebates.
Spotify shares have leapt more than 18% after its Q3 figures showed a larger-than-expected profit from bringing in more subscribers than previously estimated, "The Times" writes.
AA and Warc have upgraded UK ad-spend growth by 0.4% to reach a predicted 5% this year. Mediatel reveals that "stellar" growth in online spending is behind the upward revision.
BBC News presenter Samira Ahmed has started a legal case for equal pay in which she will claim Jeremy Vine was paid seven times more than her for what she believes to be equivalent work, "Press Gazette" reports.