• IPG To Launch Brandguard, Avoids Advertising On Fake News Sites
    IPG Mediabrands has signed a deal with Newsguard to ensure that it avoids bidding for sites the content safety business rates as "red," such as "Russia Today." "Press Gazette" reveals that the new service will be called Brandguard.
  • John Lewis Christmas Ads Are Losing Their Emotional Appeal
    It's nearly that time of year again when John Lewis unveils its much-awaited Christmas ad. However, according to research from Unruly, the last two years have seen the retail brand launch its least emotionally engaging spots in the past eight years. "Campaign" reveals the most engaging ad remains "The bear and the hare" from back in 2013.
  • Facebook Drops Appeal Against Cambridge Analytica Fine
    Facebook has dropped its appeal against a GBP500,000 fine from the ICO for not doing enough to protect users' personal information from exploitation by Cambridge Analytica, the BBC reports.
  • BBC Faces A Flood Of Equal Pay Claims
    "Press Gazette" is warning that the BBC faces a flood of legal action over equal pay after news presenter Samira Ahmed launched legal proceedings over men she claims do the same work are being paid more than her.
  • FT Focuses On Podcasts And Smart Speakers At Home And The US
    The FT has appointed its first Global Head of Audio, Cheryl Brumley, as it seeks to develop podcast and smart speaker content with the paper identifying the US as a key market, "Press Gazette" reports.
  • Only A Quarter Of Campaigns Are Measured For Brand Impact
    Only a quarter of advertising campaigns are measured for brand impact, according to new research from On Device. "Campaign" reveals most of the research that does happen is not independent but is rather carried out by media agencies to justify spend.
  • 'The Telegraph' Becomes Fourth Newspaper To Reveal Rebates
    "The Telegraph" has revealed in its accounts that it pays rebates to advertisers, "Campaign" reveals. The newspaper group is the fourth to come clean on a common practice, that is rarely discussed, after the owners of "The Times," "The Guardian" and "The Sun" revealed in 2016 accounts that they offer rebates.
  • Spotify Shares Soar On Upbeat Q3 Figures
    Spotify shares have leapt more than 18% after its Q3 figures showed a larger-than-expected profit from bringing in more subscribers than previously estimated, "The Times" writes.
  • UK 2019 Ad-Spend Growth Revised Up To 5%
    AA and Warc have upgraded UK ad-spend growth by 0.4% to reach a predicted 5% this year. Mediatel reveals that "stellar" growth in online spending is behind the upward revision.
  • BBC News Presenter Launches Legal Equal Pay Bid
    BBC News presenter Samira Ahmed has started a legal case for equal pay in which she will claim Jeremy Vine was paid seven times more than her for what she believes to be equivalent work, "Press Gazette" reports.
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