Grey Europe has won the ad brief for Carlsberg's alcohol free beer, "Campaign" reports. Incumbent Fold 7 will still work on other parts of the Carlsberg account.

Facebook owns the four most downloaded mobile apps of the decade, according to App Annie. The BBC reveals that the apps are Facebook, Messenger, WhatsApp and Instagram.

"The Drum" is reporting that the exodus from M&C Saatchi is continuing as the CEO and CCO take voluntary redundancy.

Airbnb has won a case in the EU's Court of Justice which affirms it is not a real estate company but instead an "information society service." Politico reveals this will make it a lot easier for the site to resist pressure in London and Paris for it to be subjected to tougher regulation.

The ASA has banned e-cigarette advertising on Instagram in a move that has pleased health campaigners, "The Guardian" reveals.

"Campaign" reveals that job cuts at Dentsu Aegis will impact 9% of its UK workforce. A consultation period to decide who goes and who stays will begin in January.

TfL has short-listed four agencies in its creative account review. "The Drum" reveals that Adam&EveDDB, Ogilvy and M&C Saatchi have made the list alongside incumbent VCCP.

Specsavers has poached Nicole Wardell, chief client officer at Havas London, to run its in-house creative agency, "Campaign" reports.

Ofcom is considering banning mobile phone companies from selling phones that are locked to a particular network, the BBC reports.

"The Telegraph" is reporting that "Sky News" is pressing Ofcom to be allowed to open up a Sky News Local service that would bring viewers reports from the regions.