• Instagram To Allow Brands To Boost Influencers' Posts
    Instagram is to allow brands to promote posts originated by influencers they are working with as easily as if they were the company's own content, "Campaign" reports.
  • YouTube Defends Decision Not To Ban Tommy Robinson
    YouTube has defended its decision not to follow the lead of Facebook and ban right wing activist, Tommy Robinson. The video site has already 'demonitised' his account, so he cannot earn revenue through advertising, but claims that Robinson's videos are different in tone and content from the social media posts that led to bans elsewhere, The Guardian writes.
  • Adland's 5-Point Plan To Restore Trust
    The advertising industry has unveiled a five-point plan that it believes will help restore the public's trust in advertising. "The Drum" reveals that the main points concern the industry tackling bombardment and the frequency of messages, as well as going the extra mile on data privacy.
  • Fresh Produce Brand Bewildered By TfL 'Junk Food' Ban
    The decision by TfL to ban ads featuring food that is high in sugar, fat or salt was always going to spark controversy, and "Campaign" brings us the story of a farm produce brand that cannot understand why its ad for fresh produce has been banned from TfL properties.
  • Barclays Predicts Double-Digit UK Ad Spend Growth In 2019
    Despite Brexit and economic uncertainty, Barclays research predicts UK digital advertising spend will enjoy double-digit growth in 2019 to surpass GBP15bn, The Drum reports.
  • Accenture Buys ?What If!
    Accenture has bought ?What If!, the innovation agency that help KFC launch popcorn chicken, "Campaign" reveals.
  • Post Office Hires Ogilvy
    The Post Office has appointed Ogilvy as its advertising agency, ending a four-year relationship with MullenLowe London, "Campaign" reveals.
  • Social Media Giants Agree To Take Down Prejudicial Content
    Social media companies have agreed to a request from the Attorney General that any content deemed to be prejudicial to a trial will be "rapidly" removed, "The Guardian" reports.
  • Government Does Not Back Anonymous Arrests Move
    "Press Gazette" reveals a proposed bill that would make it illegal for the press to name someone who has been arrested will not receive government support. The move was to protect people, such as Sir Cliff Richard, who can suffer reputational damage by an arrest being reported, even if they are never charged for a crime.
  • Brands Report More Engagement Than Sales From Influencers
    The latest Econsultancy research on influencers suggests that while a third of brands agree strongly that they have boosted engagement, only 12% feel the same way about driving up revenues, eMarketer reports.
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