The new IPA President, Nigel Vaz, has been talking to Mediatel about his agenda to convince agencies they need to change the relationship with brands to go beyond providing advertising and marketing services to also being "partners of change."

Netimperative is hailing EE as the first mover in 5G as it launches faster connections to customers in London, Cardiff, Belfast, Edinburgh, Manchester and Birmingham. The site points out that in addition to breakneck speeds for 5G handsets, the new technology should more than double the connection speeds of people using 4G phones.

Be Heard has been appointed by Carlsberg to be the beer brand's first UK digital agency, Campaign reports.

Group M is predicted that last year's 7.8% growth in advertising spending will be cut back a little to 6.10% this year and then 4.6% in 2020, according to "Campaign." Brexit uncertainty is cited as one potential reason for the contraction.

Public support for tighter rules controlling social media have soared in just the past year, "Press Gazette" reports. An Ofcom study found that 70% of adults now think regulation should be tougher, compared to just 52% last year.

London's Lucky Generals agency is encouraging the industry, and the public at large, to protest against President Trump's state visit by registering to receive its #TrumpStinks masks during tomorrow's protest march in the capital, "The Drum" reports.