Campaign
Unilever's new CEO, Alan Jupe, has explained that the FMCG giant is seeking to end multiple arrangements with individual agencies in preference for a simple structure where it deals with single holding companies, "Campaign" reveals.
Campaign
Who would have guess it? Turns out an investigation into the large followings among Love Island contestants has shown that 60% of the followers for the most popular "celebrity" are fake. Campaign reveals that fake followers account for nearly two in three of the followers claimed by two other contestants.
The Guardian
Jeremy Kyle has turned down an invitation from MPs to give evidence in a inquiry into reality television, "The Guardian" writes. His show was recently cancelled after a participant killed himself shortly after filming.
Press Gazette
The latest Pamco figures reveal that "The Mail" has a larger reach than the UK's previously most-read newspaper, "The Sun." "Press Gazette" reveals that "The Mail" titles have a reach of just over 31m per month in print and in digital, compared to nearly 30m for "The Sun."
BBC
Four gambling companies have been reprimanded by the ASA for advertising on an app that was designed to appeal to under-18s. BBC reveals the companies behind LottoGo EuroMillions, William Hill Vegas, Betfair Bingo and Dunder have all apologised and explained they no longer work with the affiliate Tapjoy, which placed the ads.
Marketing Week
Don't tell anyone hoping to pick up an award in Cannes this week, but research commissioned by the IPA, and discussed in "Marketing Week," suggests that creative ads that catch the eye and win awards are only four times as effective as those that do not. Previously award-winning ads were shown to be nine times as effective.
The Drum
The WFA has launched the "Voice Coalition," which aims to help brands understand the impact of voice on how people shop, "The Drum" writes.
Campaign
Direct Line has signed up to be the new sponsor of Film on 4. "Campaign" reveals the new deal involves supplying idents for all films on Channel 4, E4 and More4, and those being shown on Film4 before 9pm.
The Telegraph
"The Telegraph" reveals that the ICO's website is not GDPR-compliant. Instead of asking for permission to drop cookies on visiting browsers, the site assumes implied consent and the ICO now admits this is not good enough and it is in the process of updating its approach.
BBC
Broadband providers are pointing out that Boris Johnson's promise to deliver full-fibre, super-fast broadband by 2025 will need a huge amount of funding. The BBC points out Boris' target would effectively bring forward the Government's current target date by eight years.