Mobile app fraud is ballooning, according to Double Verify's Global Insights 2019 report. It found a 194% rise in mobile app brand safety infringements, "Campaign" reveals.

Mobile marketing experts are warning Apple that its new log-in feature could inadvertently see a rise in ad fraud and could lead to advertisers not trusting publishers' figures. "The Telegraph" explains there is a fear that without ad networks knowing too much about someone signing on via Apple, the system could become more prone to bot traffic.

WPP had admitted to shareholders that it was not sensible to keep a tight lid on staff pay to help boost profits in the last years of Sorrell's reign, "Campaign" reports.

A ban on gender stereotypes comes into force today, "Marketing Week" reports. The ASA believes they are harmful to society and is encouraging brands to make ads that no longer rely on stereotyping characters by their gender.

"The Telegraph" is reporting that Facebook's new London engineering centre will create 500 jobs as it seeks to develop tools to fight harmful content.

"Press Gazette" is reporting double-digit percentage year-on-year drops in circulation for the Sunday newspapers. Only "The Sunday Times" and "The Observer" have escaped the latest ABC figures with single-figure declines.

The rollout of digital screens means two in three British consumers will see at least one screen every week, Mediatel reports.

The IPA has officially opposed government proposals to tighten the rules governing the advertising of food that is high in fat, sugar and salt (HFSS). "Campaign" reveals that the IPA is assuring the Government the current rules are robust enough and banning ads on pre-watershed television is not necessary.

The Culture Secretary will decide this month whether to investigate the sale of 30% of The Independent and the Evening Standard to an investor with close links to the Saudi Arabian state. The Guardian reveals that the Culture Secretary is concerned over British laws governing independent news reporting and free speech.

Ofcom has given the BBC permission to compete more effectively with Netflix by allowing the BBC iPlayer to show programmes from up to a year ago rather than the present 30-day limit, "The Guardian" reports.