Although brands are cautious about advertising next to COVID-19 stories in newspapers and magazines, new research in "Marketing Week" suggests that conversely, two in three viewable ads next to such stories are noticed, compared to an average rate of 55%.

The "Big Issue" will be sold in-store for the first time. Sainsbury's and McColl's will stock copies of the magazine that empowers the homeless to earn an income now that it is no longer safe for them to be on the street, "The Guardian" writes.

After it became clear there was very little interest in attending Cannes in October, the 2020 Cannes Lions festival and awards have been cancelled, Mediatel writes.

Research by Channel 4 not only shows that its viewing figures are up, particularly among the young, but also shows that tv is more trusted for COVID-19 news. "The Drum" reveals the research shows the least trusted channel is social media, where nearly two in three have seen fake news surrounding the pandemic.

As Conservative MP Damian Collins helped to launch a fact-checking website for COVID-19 called Infotagion, he suggested spreading fake news about the pandemic should be made an offence, "ITV News" reveals.

The "Evening Standard" has furloughed a number of staff and imposed a 20% pay cut on staff earning over GBP40,000 per year, "The Guardian" reports. The paper, handed out to commuters in London, has been suffering a sharp fall in circulation and ad revenue after the country went into lockdown.

Strained budgets and furloughed staff mean many agencies will not be attending the delayed Cannes Lions awards five day in the South of France this October. "Campaign" has been reading the mood music and it would appear that WPP and Omnicom will not be attending while Dentsu Aegis is saying it would support a virtual awards ceremony.

"Sky News" has an exclusive report today after seeing a letter in which seven technology trade associations plead for the Chancellor to save the country's start-ups. Businesses that are loss-making cannot apply for emergency loans, and so the fear is that promising start-ups will have to shut down.

When the furloughing scheme officially starts next week nearly half, 44%, of business will furlough half their staff, "Sky News" reports.

Sir Martin Sorrell has predicted a V-shaped recession that will see growth return in Q4. "Campaign" reveals the S4C founder is warning against agencies thinking they can spend their way out of the current turmoil.