Mobile Marketing Watch today posted an article called "The Rise of Mobile RTB." The article writes, "...a fair argument can be made that mobile RTB platforms have historically been short of the supply and demand - not to mention speed - that made their desktop equivalents so effectual. But it's important not to confuse the past with the future."

The Drum has reported that Conor Mullen, commercial director for the Irish broadcaster RT, has called for "more standards" in programmatic trading. Mullen hopes that an increase in standards will "cut down on video and display ad misplacement."

Forbes today wrote an article titled: "Big Data: Is It Straight Out Of Sci-Fi?" Forbes wrote, "Right now it feels like the marketing world has, in the same way, seized on big data as a universal panacea. By finding patterns of behaviour in the largest possible amount of data, we believe it will enable us to develop more accurate strategies and more effective campaigns. Well, it sounds logical at least."

The Guardian posted an article exploring how "Do Not Track" features could affect the programmatic advertising landscape. The article also looks at cookie-less solutions to behavioral targeting, such as "device fingerprinting" and device recognition. "The threat of cookies becoming increasingly restricted - or indeed a thing of the past - as well as new technologies appearing, are all signs of an imminent shift in the programmatic advertising landscape. Brands need to ensure their websites are consumer-friendly, while advertisers should be exploring alternative ways in which they can permeate the programmatic space and continue to reach their audiences," The Guardian wrote.

In an example of real-time data publishing that only the most media elite will care about, VIDA has launched an app that counts the number of female writes featured on the front page of the New York Times at any given moment in time. If you're a woman who cares about equal gender influence among the powers that be, you'll be enthralled. If you're anyone else, you'll ask, "What's a 'front page.'" The current count: Men 24, women 11.

On Thursday, Adotas wrote an article speculating six potential "ripple effects" of the Omnicom-Publicis merger. One of the six ripple effects, according to Adotas, is that "programmatic media buying [will continue] to move to the mainstream on Madison Avenue." They also predict that digital will get more respect, and that ad tech companies and agencies will become best friends.

Run, a programmatic ad tech provider focused on mobile, "has raised $1.5 million in funding from Verizon's strategic investment arm Verizon Ventures," TechCrunch has reported. TechCrunch wrote that Run's co-founder and CEO Seth Hittman said that "the kind of programmatic ad-buying that Run specializes in provides a big opportunity for mobile: 'It's no secret that there's a whole lot of unsold inventory.'"

Bussiness2Community.com wrote a post today asking whether or not it's "really time for your brand to be 'RTB.'" The article covers the basics of real-time bidding (RTB), and gives examples and ways it can be applied. The article also raises two issues with RTB - viewability and premium inventory. "RTB isn't nirvana, but it's a pretty big deal," the article says. "[It] is still young. While not perfect, it's only going to get better."