in the May 19, 2009 issue of MediaDailyNews
titled "SportScape Extends OOH Ad Reach In
Sports Shows" inadvertently referred to SportScape's ads as "overlays" on sports broadcasts. The company says the ads actually appear "alongside" the live broadcasts, and should not be called
"overlays," which has a different connotation. The ads appear in an L-bar shape on a side and bottom of the screen. They do not alter or interfere with the broadcast.