Diageo had offered to donate $10,000 to a fund for retired NFL players each time a player was caught on camera striking the pose after scoring a TD.
The amount, according to a Yahoo Sports report, would have increased to $25,000 in a playoff game and $100,000 in the Super Bowl.
A Philadelphia Eagles player mirrored the "Captain" in a game last week -- putting a hand on his waist, and the other on a raised leg a la the rum's mascot. Then, the NFL banned the stunt and referred to it as "ambush marketing."
The statement from the "Captain" read: "I am a man of action, a man of the moment, and I always make fun a priority. And when it comes to football, what is more fun than a touchdown?
"I believe in drinking responsibly, marketing responsibly and helping charities, too, but understand my friends at the NFL's perspective. I will continue in my quest for legendary times and ask my fans to do the same."