Kia Launches Green Sub-Brand

  • February 10, 2010
Kia Motors America today unveiled the Ray Plug-in Hybrid concept during a press conference at the 2010 Chicago Auto Show. The new car is part of a new sub-brand Kia has launched called "EcoDynamics." The company says the most efficient Kia vehicles with significant fuel consumption and emission reductions developed under the EcoDynamics sub-brand will be identified with an "EcoDynamics" badge. The Kia Ray is the fifth vehicle from the Irvine Calif.-based Kia Design Center America to be revealed in the last year. Kia said models will carry the EcoDynamics badge as they are progressively introduced and will have a youth appeal.--Karl Greenberg
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