The roster starts with a $50,000 giveaway on a "Wheel of Awesome" prize area on Hardee's Facebook page. On Twitter, Hardee's followers will have the chance to win $50 gift cards for correctly answering trivia questions, posting birthday messages or pictures, becoming a mayor of Hardee's on Foursquare, or writing a winning burger haiku.
Die-hard fans can also add a Hardee's commemorative Birthday Twibbon to their profile pictures.
The brand's YouTube channel is featuring a birthday video with snippets of Hardee's history, as well as birthday messages from politicians, sports figures, franchisees, partners, bloggers and friends of the brand. Hardee's fans are being encouraged to submit their own videos in response, and selected favorites are being featured in a special birthday tab.
The video will also be featured on the Hardee's Facebook fan page, along with other retro photos, including images of people, restaurants, premiums and promotions associated with Hardee's over the last 50 years. Fans can also visit the retrospective photo collection or subscribe to the open community group on the brand's Flickr to share Hardee's memories.
On Sept. 30, the chain will offer its Made from Scratch Sausage Biscuits for 50 cents.