To promote its Double Down chicken fillet sandwich, KFC is recruiting coeds to serve as human billboards, donning sweatpants bearing a branded message for the bun-less sandwich on their back sides.
The brand ambassadors will hand out KFC gift checks around campuses, and be rewarded with a $500 stipend. Students can apply for the jobs on the brand's Facebook page. The first human billboards were
deployed this week in Louisville, Kentucky. KFC also is encouraging Double Down fans to join the "Order of the Double Down" via a new, dedicated KFC Facebook page, where they can post about the
sandwich, engage in challenges and consult a "Double Down Oracle." --Karlene Lukovitz