"We have never brought our dealers this close to our business. This program was created to give them a unique behind-the-scenes look," said Brian Sweeney, U.S. vice president of Buick & GMC Sales and Service, in a statement. "We want to empower our dealers to take what they learned here and share their experience with their customers and dealerships."
The three-wave program started Oct. 5, with 300 dealers in each wave. At the proving grounds dealers get to drive the range of Buick and GMC vehicles on test tracks set up to highlight vehicle performance, capabilities, ride and handling. At each test drive, dealers were able to drive competitive products for a comparison.