Golden Globes Saw Ratings Stars


"The 68th Annual Golden Globe Awards" continued to deliver strong award season TV viewership to NBC. But a big NFL playoff game gave a mid-January Sunday win to CBS.

The NBC show was down a bit, but still earned an impressive Nielsen preliminary 5.2 rating/12 share among 18-49 viewers -- which is the network's highest non-sports 18-49 rating in the time period since last year's "Globes" at a 5.5. The show's total viewers were also up a bit from a year ago (16.998 million from 16.984 million.)

All this helps NBC continue from its just-completed strong "Sunday Night Football" package of NFL games. NBC posted a healthy 18-49 average on the night with a 3.8/10.

Although "Globes" was easily the top-rated entertainment show, CBS was the champ for this night with a full two-rating point win over NBC with a Nielsen 5.8/15.



This came from an major early-evening windfall from the closely battled NFL AFC Divisional playoff game between the New York Jets and the New England Patriots, which took in an expected eye-popping 13.6 rating/35 share among those key 18-49 viewers and 40 million viewers in the 7 p.m. hour.

All this helped float some other CBS boats going into the rest of the night -- "60 Minutes," which ran at 8 p.m., got a big lift with a 3.8/10; "'Undercover Boss' earned a 3.1/8; and "CSI: Miami" took a 2.3/6.

Fox pulled in respectable viewing data for its comedies -- even without its own typically big NFL lead-in. It came in third for the night with a 2.5/6.

The best Fox comedy was "Family Guy" at 9 p.m., at 3.7/9, down from a 4.7 the week before -- all due to a big lead-in on the night from a major NFL playoff game. At 8 p.m., "The Simpsons" were at a 3.1/8 from its nearly doubled 5.7 number of the previous week. The second airing of "Bob Burgers" at 8:30 p.m. slipped almost two full ratings points to a 2.6/6 from a 4.5 rating the week before. "The Cleveland Show" fared a bit better, dropping nine-tenths of a rating point to a 2.7/6.

ABC brought up the rear -- only a 2.1/5 average for the night.


Also against some tough competition, Univision found it rough going at a 0.6/1.


1 comment about "Golden Globes Saw Ratings Stars".
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  1. Rob Frydlewicz from DentsuAegis, January 18, 2011 at 9:23 a.m.

    With a difference of just 14,000 viewers between the 2 broadcasts, saying this year's GGs was "up a bit" reads more like an NBC press release (especially when the 18-49 "rating" was lower). Let's just say this year's GGs was flat from last year, with both at 17 million viewers. (Yeah, being so exact with stats when there's margin of error to consider is one of my pet peeves.)

    Anyway, in this day & age of dwindling viewing levels "flat" isn't bad - it's the new "up"!

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