iCrossing unveiled plans for a new initiative to bring brands, agencies and media companies together to explore future content. Dubbed The Content Lab, the initiative will live online at
thecontentlab.icrossing.com, or can be followed on Twitter a @TheContentLab, and will feature a series of forums developed by iCrossing and parent Hearst Corp., which acquired iCrossing last year. In
support of the initiative, Hearst and iCrossing released the white paper "Building a Connected Brand: How Brands Become Publishers in a Real-time Marketing World" -- icrsng.com/brandsaspublishers.
