The cerveza brands will also offer car cleaning products with the purchase of a 12-pack or larger of Tecate Light or Tecate in Southern California. Stores will also give out free passes to Tecate Light's "Fiesta Friday" concert.
Tecate will also hold a "Thunder Thursday" weekend preview on Pine Avenue on April 14, and will do promotions at bars and restaurants. There will also be Tecate Light "Fiesta Friday" and Tecate Light "Rock-N-Roar" concerts on April 15 and 16, respectively.
In addition, the brands will sponsor "Pit Stop Pubs" sports bars and cantinas around the track.
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