• by OMMA Magazine Writers , August 22, 2011

A whimsical Web site design with a personal and community mission is at the core of the Manduka yoga mats and products. Usual products and store locations are featured - as well as a yogi on the front page showing off an impossible forearm backward bend. The copy: "Meet Simon. Gravity is a silly law. Break it." Why not? The proud eco-conscious message of Manduka's gear comes across loud and clear. Online sales doubled in the first year.