• Convenience Store News , Wednesday, June 6, 2012 10:10 AM

Wells Fargo Securities surveyed beverage retailers that represent thousands of U.S. c-stores. Results show that beverage sales were strong over the holiday, with 90% of respondents indicating they believed beverage sales were better than Memorial Day 2011; 60% indicated a 5% or greater increase. Also, 91% said beverage sales in the second quarter of 2012 so far are up vs. Q2 2011. Among findings: increased promotions appeared to drive sales with 43% of respondents saying beverage manufacturers/distributors' promotions boosted sales over the weekend, versus the Memorial Day holiday last year.  Also, online media and reduced priced points saw notable increases.

Read the whole story at Convenience Store News »