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McCann Launches Digital Effort For Missing People

  • The Drum, Tuesday, July 10, 2012 1:26 PM

Outdoor Media Centre has organised a campaign for charity missing people, the launch of which will be the first official role for its new ambassador Kate McCann, whose daughter is still missing. The campaign, produced by Grand Visual, will see a number of billboards publicise missing people from across the UK, through £1 million worth of advertising space donated by the outdoor industry, aiming to reach over 10m adults over the summer.

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