Around the Net
26% Of German TV Watchers Also Surfing Web
- M&M Global , Monday, October 1, 2012 3:19 PM
That’s according to research by multi-screen video and brand advertising platform Smartclip, in association with the Research Now institute’s online panel. The simultaneous use of internet and TV is now an everyday reality and nearly two-thirds of respondents use the internet frequently whilst watching television, as per the research findings. Internet-based use of multi-screen viewing is most important according to the respondents of the study, exceeding TV viewing in terms of the length of time used.
