Around the Net
Viewers Come For Innovation, Content
- ClickZ, Tuesday, October 9, 2012 2 PM
The lesson learned from an unusual Intel and Toshiba social media campaign titled "The Beauty Insider" leads viewers through a series of physical social meetings where the narrator remains the same internally, but changes appearance. The companies learned that people will engage with content when a story line appears compelling. The ad, which ran on Facebook, YouTube and Twitter, targeted 18- to-34-year-olds as an "online coming-of-age love story." As content becomes more pervasive in search engine marketing, marketers need to understand the structure and apply it to paid-search ads and landing page content to drive traffic.
