Around the Net
Leave The Advertising Up To Mother Nature
- Econsultancy, Monday, March 4, 2013 1:17 PM
Google AdWords users can now use WeatherFIT, a platform that can control ad placement based on the weather, writes Econsultancy.
WeatherFIT uses real-time local weather conditions to determine which ads should be placed. The criteria is set beforehand (i.e. - only show ad X if it's cold and rainy), and the rest is left up to mother nature.
