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In The Changing Affiliate Marketing World

Make it easy for affiliate marketers to join the program and promote the products. Geno Prussakov sits down with Matthew Wood, with more than 15 years experience, to find out his view on affiliate marketing. The most important thing to consider: consumer attitude, especially the shift toward mobile vs. desktop devices. Learn how to use data correctly. Similar to brand Web sites, an effective use of data provides affiliate marketers with a better understanding of potential and existing customers.

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