Around the Net
Gradient X: Mobile Advertising's Dream Team?
- Socialtech.com, Monday, July 8, 2013 1:11 PM
Socialtech.com interviewed Michael Lum, a founder of Gradient X, to talk about the company's beginnings and programmatic advertising in mobile. The company was founded by Lum (formerly of OpenX), Brian Baumgart (formerly of Adconion), and Julie Mattern (formerly of Rubicon Project), and Socialtech.com called them the closest thing there is to a "Dream Team" in mobile advertising.
One question Socialtech.com asked Lum was why Gradient X focuses on mobile. Lum answered, "If you look at the key trends, last year, there were more phones sold than PCs. This year, there were more tablets sold than PCs. In general, advertising dollars follow the audience. As there has been a shift away from the computer, people are spending more time with their device. That those advertising dollars will follow is only inevitable."
