half of the core U.S. TV viewing population viewed some streaming video in a given week.
Market researcher GfK says 51% of those 13-54 years of age watch a TV program or movie via streaming
video platforms. This is up from 48% in 2012 and 37% higher than three years ago.
Almost two-thirds -- 62% -- of video users who are 13 to 33 years old stream TV or movies weekly, while the
percentage is 46% among 34- to-47-year-olds and 30% for those 48 to 54 years old. Five percent of consumers use a tablet to watch streaming video of TV programs or movies on a weekly basis, and 4% use
One of the big streaming video platforms -- that of subscription video-on-demand service Netflix -- gives viewers some big options.
Research shows that 13-
to-54-year-olds use Netflix to watch 2.7 TV programs a week and 1.4 movies a week. Almost half of those users also say they would “definitely” or “probably” cancel their
Netflix service if their pay TV service -- cable, satellite or telco company -- offered up a similar service at a similar price.
While overall streaming video usage is climbing, streaming
video via traditional TV services is slowly gaining traction on “TV Everywhere” platforms, where TV content can be seen on different digital platforms.
About one-third of 13-54
viewers say their TV provider offers TV Everywhere -- although only about 7% of those surveyed have actually used it.
The report says video-game consoles are an untapped source of access.
Forty-seven percent of TV homes have streaming-ready game systems, but only 9% use them weekly for streaming.
Video piracy might be slightly higher, according to the research. Now, 17% of
those surveyed say they have streamed or downloaded video they knew was illegal. Three years ago, in 2010, this activity was at 9%.
The June 2013 study was conducted with 1,065 persons
13-54; 1,007 of those who completed detailed information about ownership and usage. The average time to complete the survey was 19 minutes, with a cooperation rate among the assigned sample at 42%.