• Freakonomics, Wednesday, October 2, 2013 11:51 AM

Ian Ayres set out to prove or negate Microsoft's BingItOn campaign results by enlisting four Yale Law students to run a similar-size experiment using Microsoft's site. The results revealed that 53% of subjects preferred Google; and 41%, Bing. Six percent of results were tied. He explains this isn't even close to the results Bing claims and wants to know how nearly two to one prefer Bing to Google. He also claims that Microsoft refuses to release the results of its comparison Web site, making matters worse.

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