• by Gavin O'Malley  @mp_gavin, October 3, 2013

Broadcast Interactive Media has tapped content personalization startup Gravity to help its publisher network tailor their Web sites to individual visitor tastes.

Adding BIM's 3,000 news and information sites represents a big win for Gravity, which was created by some former Myspace executives in 2009 with a plan to personalize the Web.

“The ultimate goal of personalization is to show users the things they’ll love that they didn’t necessarily know they should be looking for,” Amit Kapur, co-founder and CEO of Gravity, told Online Media Daily on Wednesday.

Local, general news is a particularly competitive content vertical and Kapur believes that BIMLocal's new personalization capabilities create differentiation and improved reading experiences for users across its network.

With its platform, Gravity will help users build an “Interest Graph” in order for BIM properties to determine which articles are most relevant to the user.

Each time users visit a BIM site, they should then be met with personalized stories.

BIMLocal's network of sites includes local television and news sites across the U.S., as well as national business-to-business, entertainment, sports, lifestyle/travel, home/garden and mobile sites.

Other Gravity clients include Time, TechCrunch, and The Wall Street Journal.