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Started With RTB, Continuing With Programmatic?
- Bizcommunity.com, Monday, October 7, 2013 2:27 PM
Bizcommunity.com today posted an article arguing that media buying is changing, and it started with real-time bidding (RTB). However, the article also says RTB is "only a subset of the broader picture," which they argue is the overarching method of programmatic media buying and selling. Read the full post here.
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.