- ClickZ, Wednesday, October 16, 2013 11:59 AM
Most marketers believe that by December organic keyword data from Google will become nonexistent. Crispin Sheridan tells us how to use paid-search ads to substitute the loss and how the ads will
become critical to search engine optimization. He makes the point that the loss of keyword data forces search marketers to focus their attention away from the keyword performance and more onto the
quality of their pages -- thus the increase in attention to content.
Read the whole story at ClickZ »
