If there’s one theme in
advertising lately, it’s zombies. And I’m not complaining one bit. The latest ad promotes The Hoosier Lottery
and its “The Walking Dead”-themed scratch-off game.
It’s also the most graphic ad I’ve seen, so if you’re a squeamish zombie fan, be warned. Much like the series, the ad takes place in the woods, where walkers are shown doing what
they do best: grunting and breaking into a cabin. Inside the cabin is a lone woman, frantically looking for a weapon. She picks up a hammer, knife and ice pick and ditches them all to grab a chainsaw
by the door. When a walker’s hand breaks through, does the woman crab the chainsaw and begin hacking? Hardly. She grabs the walker’s hand, breaks off its index finger and uses it to
scratch off her zombie-themed lottery ticket. Watch it here
, created by Mortenson Safar Kim