Around the Net

Native Ruling From ASA Requires Content To Be Clearly Labelled

ASA, the advertising watchdog, has come made a 'precedent setting' ruling against native content recommendation platform, Outbrain. The latter company works with The Daily Telegraph, CNN and Reuters to place paid-for content recommendations at the foot of editorial articles with the suggestion of 'you may also like' or 'more from the web'. The ASA acknowledged the content was accompanied by an Outbrain logo but has told the company to ensure content is identifiable as marketing material.

Read the whole story at Marketing Week »

Next story loading loading..