Around the Net
Sapient Purchase Gives Publicis A 50:50 Digital Revenue Balance
- The Times, Tuesday, November 4, 2014 8:15 AM
Less than six months after an abandoned merger with Omnicom thwarted its ambitions to create the world’s biggest advertising group, Publicis has tried to increase its digital capabilities by agreeing to pay $3.7 billion in cash for an American marketing and consulting business. The acquisition of Sapient, for $25 a share, will mean that half of Publicis’ revenues are generated by digital services, three years ahead of its target, Maurice Lévy, the longstanding chief executive at Publicis, said yesterday.
