Smith Brothers was named digital agency of record for Wonka Ice Cream, tapped to handle strategy, creative execution and management of digital and social elements. The Wonka brand expanded beyond the
candy aisle this year into the ice cream snack category. The agency will lead digital efforts to drive awareness of the brand extension. "We selected Smith Brothers Agency based upon their strategic
and creative capabilities, as well as their proven track record in leading digital efforts on our Drumstick brand for the past five years," said Lisa Williams, Marketing Manager of the brand's All
Family Snacks unit. "SBA combines a strong understanding of our category with a unique ability to create compelling digital content and experiences."
