Around the Net
UK Remains Steady As Warc Downgrades Global Ad Growth For 2015
- The Drum, Wednesday, December 10, 2014 8:24 AM
Warc has downgraded its projected global advertising spend to from an increase of 5.3% growth to an increase of 4.8% in 2015. The announcement is based on the trends across 12 major international markets.. India and the UK were the only markets not to be downgraded from June's previous projection. The UK will remain steady and India’s spend was raised by 1.6 per cent - the only nation to see boost.
