• by Sarah Mahoney  @mahoney_sarah, March 11, 2015

Thankfully, not everyone is caught up in the Apple Watch swoon-a-thon.College Humor’s new spot, complete with a not-unconvincing Tim Cook appearance, reminds us all why an Apple watch in gold is an important purchase — so you can think “What time is it?” and then look at your wrist and say, “Oh, yeah. I’m rich.”