• The Drum, Monday, September 21, 2015 6:23 AM

As Fashion Week arrived in London at the weekend, it was clear that Twitter's live-streaming app is the channel of choice for brands. This marks the first season that brands have been able to get their hands on 6-month-old Periscope, Twitter's live-streaming app, building off its popularity at New York Fashion Week. Tommy Hilfiger, Vera Wang, Carolina Herrera and Ralph Lauren were among the many designers who used the live-streaming tool to give fans an unfiltered view of what happens behind the scenes.

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