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Aldi Move In To eCommerce Brings Risks And Rewards

Aldi is launching an ecommerce operation as it sells products online for the first time in the UK market -- but experts have warned that the move is both a risk and an opportunity. Starting with wine, in the first quarter of 2016, the German discounter will then move to list non-food items -- such as electricals and clothing -- from its Specialbuys range later in the year. Matthew Barnes, chief executive of Aldi in the UK and Ireland had previously dismissed an ecommerce offering altogether.

Read the whole story at Marketing Week »

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