• Nieman Lab, Wednesday, December 2, 2015 10:30 AM

Neiman Lab weighs in with a look at mobile adblocking: "Adblockers aren’t new, of course; they’ve been available for desktop browsers for years. But their seemingly accelerating growth — and spread to our phones — made adblocking worries near universal in the news business this year. ... With some of the adblocking hubbub fading, we wanted to find out two things from publishers. How big a deal has mobile adblocking on iOS turned out to be? And what sort of success are they having responding to adblocking — whether that’s by begging, blocking, upselling, or some other strategy? The good news from publishers’ perspective is that the mobile ad apocalypse does not seem to have arrived — yet, at least. While most publishers we spoke with were reluctant to share specific numbers on the record, most said that the share of their ads being blocked on mobile since iOS 9 launched in September was minuscule — “1 or 2 percent” was the range we heard most often. The big concern is still on the desktop."

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