Around the Net
Pinterest Launches First UK Above-The-Line Campaign
- Campaign, Thursday, April 28, 2016 6:29 AM
Pinterest has chosen the UK as the market to launch its first above-the-line ad campaign next month after hiring MediaCom as its media agency. The picture-sharing platform has brokered a deal with Channel 4 to launch contextual ads. The brand’s in-house team will create up to 50 versions of a ten-second spot that will be tailored to 20 different programmes over a seven-month campaign.
