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comScore Research Shows YouTube's Emerging Landscape

  • Google, Thursday, June 23, 2016 1:09 PM

As VidCon kicks off in Anaheim, Calif., among the bright lights of Disneyland, Google released stats from comScore that suggests YouTube is changing the way consumers consume video content. When given a choice where to watch video, adults prefer online video platforms 30% more than watching on TV, according to research released Thursday from comScore. Among millennials, that number jumps to 105%. The post also delves into length of time, how viewers take action and more.

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