Subaru of America is launching two TV spots that focus on the brand’s commitment to safety.
Named 2016 Most Trusted Brand by Kelley Blue Book, the national TV spots play up the trust parents have in the automaker.
“Take The Subaru” and “I’m Sorry,” were created by Carmichael Lynch. Both 30-second and 60-second versions break today and will run through September, and will also be featured through targeted digital and social media promotions.
In addition to the two new spots, a new page that details Subaru’s outstanding safety record debuts on Subaru’s Web site, www.subaru.com/safety.
“Take The Subaru” features a playful spin on every parent’s worry that their children will never stop finding new and unbelievable ways to hurt themselves. The spot showcases several kids preparing to engage in all kinds of risky behavior — only to have their parents step in and intervene.
The “I’m Sorry” spot explores the raw emotion of the moment that every parent of a teenage driver dreads — the call that there has been an accident. While the teenagers seem most concerned that they “wrecked the Subaru,” this spot demonstrates that parents are far less concerned about their car and far more concerned about the safety and well-being of their kids.
“We are proud that Subaru continues to be the trusted vehicle of choice for so many families who recognize the importance of safety for our young drivers,” said Alan Bethke, senior vice president of marketing Subaru of America, in a release. “With these new spots, we are happy to reinforce the brand’s commitment to building and honoring this trust and keeping our drivers safe on the road.”
In July, Subaru celebrated the Kelley Blue Book accolades with "Proud to Earn Your Trust,” a compilation of some of the brand's most iconic "Love" ads. It looks back on the emotional moments that contribute to earning the trust of a record number of Subaru customers, ending with the brand message: “Love. It's what makes a Subaru, a Subaru.”