Wheelhouse Marketing & PR picked up work for Billy Bob's Texas, a honky-tonk based in Fort Worth, TX. Work will consist of identifying, assessing and valuing sponsorship opportunities. Opened in
1981, Billy Bob's Texas hosts more than 300 live music concerts a year and also contains a 4-star restaurant, a retail store as well as Billy Bob's Live Pro Bull Riding, which is sanctioned by
Championship Bull Riding.
"The goal was for us to work with a group highly experienced in venue and festival sponsorships as well as general entertainment properties," said Concho Minick,
president of Billy Bob's Texas. "Also, with Wheelhouse being based in Fort Worth and having a knowledge of our culture makes this partnership a natural fit."