Around the Net
WPP Calls An End To Brexit Shock With Upward Revision
- The Guardian, Monday, November 14, 2016 6:28 AM
WPP, has called an end to the Brexit shock and upgraded its forecast for the industry. The world’s largest marketing services company, which manages more than $100bn (GBP79bn) a year in advertising spend through its Group M media arm, said it was surprised to be upping its forecasts for ad spending in 2016 and 2017, describing the short-term impact of the Brexit vote as negligible.
