Around the Net
Why Your Email Strategy Has To Be Mobile-First
- MarketingProfs, Wednesday, January 25, 2017 7 AM
We check our phones dozens -- even hundreds -- of times per day, and open most of our emails (53%) on mobile devices. So for marketers, having a comprehensive mobile email strategy isn't just a best practice, it's table stakes. When your emails are created with mobile readers in mind, they can grab subscribers' attention -- whether they're running errands or sitting in the back seat of an Uber.
